Redemptive Cross is a labor of love from the Kim and Poti families, built on faith in Jesus Christ and a desire to represent Him boldly in everyday life.

The vision began when DJ and Dan found themselves often stopped on the street for the Christian clothing they wore—pieces with strong statements of faith that sparked real conversations. Those moments opened their eyes to how powerful it is to wear faith outwardly, to represent the One who is the center of our identity and the reason for our existence.

In a world where people proudly wear logos that reflect their teams, philosophies, or cultural movements, the Kim and Poti families felt called to create something greater—a brand that reflects who we are and WHO we represent.

Every design under Redemptive Cross is more than fabric and ink; it’s a declaration of redemption, purpose, and belonging. Through every piece, we hope to inspire others to wear their faith with conviction, spark conversations that point to Jesus, and live unashamed of the cross that redeemed us.

This is our calling. This is our brand. This is Redemptive Cross.